There are many avenues a business can go when it comes to advertising. Many of the options can be expensive and bear minimal results.
Like… ad space in a magazine, radio air time, or a billboard.
Luckily, sponsorship marketing is cost effective, measurable, and will build awareness and meaning for your brand.
The sponsorship marketing we offer will align your brand with a non-profit, making a good first impression to potential customers.
First of all, what are AdWords?
Almost every single time a search query is made on Google, ads appear within those results. These are called AdWords, and they generally appear at the top of the page, but sometimes, they appear at the bottom of the page.
Pretend a person types: “bed and breakfasts La Jolla” into the Google search bar. Ads will most likely appear offering exactly what the person is looking for: bed and breakfasts at La Jolla.
Multiple ads can appear because multiple businesses happen to be running such companies, and they are competing against each other for your click.
For example, take a look at this screenshot taken directly off Google:
The business pays every single time a user clicks on their ad. Essentially, it’s like the business is paying for a customer to walk in their door.
What is AdWords sponsorship marketing?
Just like businesses, non-profits also take advantage of advertising their organization on Google. A key difference is that non-profits advertise via a grant, offered by Google. The Google Ad Grant allows eligible non-profits to advertise their mission on Google, and it’s worth up to $120,000 per year. If a business were to sponsor a non-profit that had this grant, they also have the opportunity to advertise on Google.
It’s true: your business can be branded, right along with the non-profit on the number one search engine in the world. By sponsoring the non-profit, your business gains visibility every single time the non-profit’s ad appears on Google. Here is an example of what a sponsored ad looks like:
Here is another example, say a dance studio chose to sponsor a non-profit devoted to teaching dance. When a user types “dance classes” into the Google search engine, an ad for the non-profit appears. Right in the ad, it will also say, “Sponsored By [Company].” When the user clicks on the ad to learn more about the non-profit, they will see the sponsor’s ad on the webpage, also referred to as landing page.
A sample landing page would have a similar layout:
Since the non-profit and sponsor both have a similar target market, it makes sense for them to be aligned.
Help a non-profit and your business too
Most non-profit’s don’t have the time, money, or expertise to manage the grants and AdWords account on their own. Which means they need a sponsor to pay for our very low ad grant management services. In return, the sponsor gets visibility on the ads and a banner on the non-profit’s landing page.
This results in a huge branding opportunity for your business while helping a non-profit gain awareness of their cause too.
There are non-profit’s waiting for your sponsorship. Contact us today.